Privacy Policy

This Privacy Notice sets out how FANCY FEATS LIMITED ('we'/'us'/'our') will collect, use, share and measures we take to protect personal information relating to you. It also explains how you can contact us and control the way we use your data.

This Notice forms part of our Terms & Conditions, which govern the use of our App.

Table of Contents

  8. RETENTION.. 6
  9. CHANGES.. 7



The data controller of your personal data is FANCY FEATS LIMITED (registered number: 13995752; registered office: c/o Insanity Group, 7 Pancras Square, London, England).


If you have questions about this Notice or our privacy practices or need help exercising your data protection rights, please contact us at or 7 Pancras Square, Kings Cross, London N1C 4AG.



When using FANCY FEATS App (‘App’), we process the following types of information:


Information you give to us

This is information that you provide by filling in the form to set up an account with us. The personal data that we collect includes your:

  • Account information. This includes your full name, email address, date of birth, etc.
  • Card and payment information. We use third-party services to process cards and payments. We do not directly process your credit, debit or other card information. The way these third-party service providers will process your data will be governed by their terms of use and privacy notices.
  • Special category data. In limited situations we may also collect, store and use your special category data such as health information. We will process this information only based on your explicit consent.
  • Marketing and Communications Data. This includes your preferences in receiving marketing from us and our third parties as well as your communication preferences.


Information we collect about you

  • Technical information (eg, the device type, device ID, App ID or another identifier, operating system, IP address).
  • User details (eg, email address, ID, name, username).
  • Location data. This includes your current location as disclosed by the Apple software (where you are using an Apple device) or the Google software (where you are using an Android device). We do not use separate location tracking software on our App.
  • Usage data. This includes how you use and interact with App, including which classes you are subscribed to.
  • User content data. This means any fitness, diet, general health, or other content that may be created and/or uploaded by you in or to our App.



We use your information for the following purposes:

  • To provide you with our services

Using the information you give to us and we collect about you, we are able to deliver our services and perform our Terms & Conditions with you. For example, we need these details to set up an account and provide you with access to the services (eg, to allow you to make purchases).

  • To improve and personalise our services

Using the information we collect about you, we are able to improve and personalise our service and implement updates to App to provide a better user experience. For example, we use the information to identify and remove any technical errors, develop new features, etc. We may use this information for troubleshooting, data analysis, testing, research, statistical and survey purposes.

  • Communicate with you

We will use your details to send you notifications (for example, about any changes to this Notice), contact you as part of our customer support service and to respond to your messages when you contact us.

  • To send you marketing communications

If you are an existing user, we may use the contact details that you shared with us to send you marketing communications about similar products or services where this is permitted by applicable law (unless you have opted out).

In other cases, we ask for your consent to use your contact details, age, and gender information to send you personalised marketing communications. 

  • To keep our services safe and secure and to protect our or others' rights, property or safety

We may also collect and process personal data to prevent, detect or investigate abuse, illegal use, fraud, violations of our Terms & Conditions and to comply with applicable law, court orders or governmental requests.

  • General research and analysis

We use data about how users use our App to understand user behaviour and preferences.



To process your personal data, we rely on various lawful bases depending on your interaction with our App.

  • To process your data when using our App, we rely on your consent and, in limited cases, we process your data to fulfil a contract with you (for example, to provide our services to you, including customer support).
  • We also rely on other lawful bases such as legitimate interests: for example, to improve, personalise and develop our services and products; to protect our or others’ rights, property and safety as well as for the purposes of testing, general research, survey and analysis. When relying on legitimate interests, we take measures to make sure that our interests are balanced against your interests, rights and freedoms. If requested, we are happy to explain how we do this.
  • We may also process your personal data to comply with a legal obligation or to protect vital interests.





We work hard to make sure that your data is safe with us. We use different technical and organisational measures, including encryption, to ensure that your information is secure. However, no method of storing or transferring data is completely secure. If you have concerns related to security, please contact us using the contact details above. 


Sharing your information

We share your information with:

We do not sell information about our users and only share it in limited circumstances as described below.


  • If you consent or instruct us so

You may instruct us to transmit information to a third party or to share it, for example, by giving third-party Apps access to your account. Please remember that, in this case, how your information will be used will be governed by their terms & conditions and privacy notices.


  • To use third-party suppliers, service providers and other processors

We share your information with our suppliers, service providers and other partners who process it for us and according to our instructions, in line with this Notice and appropriate confidentiality and security measures. The above third parties may include providers of services relating to information technology, payments, data analysis, etc.


  • Third-party websites on which you choose to share information or Apps to which you pair your App account using the App’s functionality. In such case, we will share certain personal information with the relevant website or the paired App which may include your contact or profile information as well as information generated through the use of App (eg, workout information). Please be aware that the way these third parties will process and retain your data will be governed by their own terms and privacy notices.


  • For legal reasons or to prevent harm

We may keep or share information about you to comply with a law, regulation, legal process, or governmental request; to assert legal rights or defend against legal claims; or to prevent, detect, or investigate illegal activity, fraud, abuse, violations of our Terms & Conditions, or threats to the security of our services or the physical safety of any person. In this case, we will notify you unless we are prohibited by law from doing so. In particular, we may share your information with regulators, courts, government agencies, competent law enforcement bodies or other third parties (including insurers and legal advisers) where we believe disclosure is necessary: (1) to comply with a government request, a court order or applicable law or to assist in investigations; (2) to prevent illegal uses of our App or violations of our Terms & Conditions and this Notice; (3) to detect, prevent or otherwise address security, fraud or technical issues; (4) to exercise, establish or defend our legal rights (including to collect amounts owed to us); (5) to protect your rights or vital interests or those of any other person; (6) in the context of any actual or proposed merger, acquisition or reorganisation, sale of company assets, insolvency, or any other similar process in which case we will put in place contractual measures to make sure that the recipient’s use of such data is in line with this Notice and limited to what is necessary for the relevant purpose.


  • other users of App to whom some of your personal information may be made available. This will depend on how you interact with App and your App settings.


Use of non-personal data

We may also share non-personal information in an aggregated and anonymised form that cannot reasonably be used to identify you, but which displays some general trends (eg, user numbers). This may be disclosed publicly or to third parties.



The personal data we collect (or process) in the context of our App will be stored in the UK and other countries. Some of the recipients with which we share your personal information may be located in countries other than the country in which we originally collected it. Further details can be provided on request.

When transferring your personal information to recipients in other countries, including the US, we will take a variety of measures to ensure transfers take place in line with this Notice and the applicable law. For example, to make sure that your information receives adequate protection according to data protection rules, the measures that we take include various instruments such as International Data Transfer Agreement and Addendum.

If in the future we materially change the way we operate and share your data, we will provide you with prior notice or, where required, obtain your consent.



You have several rights under the data protection law. However, please remember that these rights are not absolute.



You can request access to your personal data that we hold about you. This is usually provided free except for in very limited circumstances. We will advise you if you need to pay a fee when we receive your request.

If you wish to receive a copy of the information that we hold about you, please submit a request at the contact details above. We will respond to your request within one month unless the request is unusually complex and is likely to take longer, in which case we will advise you how long it is likely to take us.

Please be aware that, whilst in most cases we would be happy to provide you with a copy of the personal information that we hold about you, we nonetheless reserve the right to refuse your request if one of the conditions under the law apply.



You can request us to transfer your personal information to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information to the use of which you initially consented or where we processed this information to perform a contract with you.



If you think any of your personal data is incomplete or inaccurate, you can request us to correct it. However, we may need to verify the accuracy of the new information you provide to us.



You can object to processing of your personal information where we're relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms.

You also have the right to object where we're processing your personal information for direct marketing purposes.

In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.



You can request us to restrict the processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following situations:

  • if you want us to establish the information's accuracy;
  • where our use of the information is unlawful but you do not want us to erase it;
  • where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.



This enables you to ask us to delete or remove personal information where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see above), where we may have processed your information unlawfully or where we're required to erase your personal information to comply with the law. Note, however, that we may not always be able to comply with your request for erasure in some circumstances which will be notified to you, if applicable, at the time of your request.


Withdraw consent

If we have collected your personal information based on consent, you have the right to withdraw it at any time. This will not affect the lawfulness of any processing carried out before withdrawing your consent.

If you choose to withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


Right to make a complaint

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO.


Changing your marketing communications preferences

You can opt out of receiving marketing communications from Fancy Feats by:

  • change marketing communications setting in your App profile;
  • clicking on the unsubscribe link/following the opt-out instructions included in the email that we sent to you; or
  • sending an email to us at

If you opt out of receiving emails from Us at any time, it may take up to 10 business days for us to comply with your request.  During that time, you may continue to receive emails from us.


Further information

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.



Your personal information will be retained for as long as is necessary to carry out the purposes set out in this Privacy Notice (unless the law requires us to store it longer). For example, we will keep account information – like your name, email address and password – for as long as your account exists because we need this information to operate it.

We will also keep your information for as long as necessary to fulfil our contract with you or for our legitimate interests, legal reasons or to prevent harm. For example, we will retain data related to purchases to comply with legal obligations (such as tax obligations).




Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you via App or by e-mail. If required, we will obtain your consent as well.